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Whoo

In a nutshell: Aiii built online shopping guidance + customer service 2.0 for a beauty brand—AI answers product and promotion questions around the clock, guiding shoppers from product selection to checkout, turning online consultations directly into orders.

Whoo Understands You Best

Online shopping guidance, all-around answers with customer service 2.0, effortless checkout

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The History of Whoo, a luxurious Korean court skincare brand, carries forward the beauty secrets of ancient royalty. By blending modern science with precious medicinal ingredients such as ginseng and deer antler, it has developed a line of high-performance skincare to give every woman queen-like care for radiant, ageless skin.

Through LINE CRM integration, Whoo gains a deep understanding of user needs, promotes offline purchases, and provides detailed product information so consumers can plan their purchases in advance. In addition, Whoo launched its customer service 2.0 dedicated counter-binding service, pushing the latest product updates to enhance personalized service and efficiency.

A Dual Boost to Classic Marketing

  • An online scratch-card campaign reveals users' product preferences and lets them claim coupons, driving offline purchases.

  • A VIP premium service connects customers with their dedicated counter staff, raising the personalization and efficiency of customer service.
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A Scratch-Card Game That Captures Shoppers' Attention

Join Whoo's online scratch-card game to easily claim exclusive coupons and enjoy offline shopping discounts! The interactive experience offers deeper insight into user needs and delivers a thoughtful shopping experience.

Take part in the scratch-card campaign and bind to a designated counter to receive an exclusive coupon, making online and offline spending smoother and more consistent. It adds shopping fun, delivers more real savings, and boosts purchase intent.

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Ushering in a New Era of User Interaction

Focused on delivering a seamless user experience, Whoo builds seamless online-and-offline support through close contact with dedicated counter staff. Customer service 2.0 combines online communication with face-to-face contact, ensuring thoughtful support and guidance anytime, anywhere.

Through personalized, precise product promotion messages, it raises user satisfaction and loyalty, fully demonstrating Whoo's commitment to an outstanding user experience.

92

Exposure Rate %

85

Binding Rate %

5

Block Rate %

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Frequently Asked Questions

Can the AI shopping-guide service answer product and promotion questions?
Yes. The AI answers questions about ingredients, suitable skin conditions, promotions and stock around the clock, guiding customers through their purchase just like a counter assistant.
Can shoppers check out directly from the chat?
Yes. The conversation guides them from product selection to checkout, shortening the path to purchase and lifting conversion rates.
What if consultation volume is high and staff are stretched thin?
The AI handles large volumes of repetitive inquiries around the clock, leaving human agents to deal only with conversations that require judgment.
Which channels are supported?
LINE, social platforms and other channels feed into one unified inbox, with conversations and customer data managed centrally.

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